Somewhere between Bryson beefing with a cameraman and your cousin wearing joggers to a par-3 course, golf changed. Quietly. Dramatically. And kind of beautifully.
What used to be the ultimate gatekept sport — polos tucked, voices hushed, rules policed like airport security — is now… vibing?
Golf, my friends, is having a moment. And not the kind sponsored by Rolex. The kind that smells like sunscreen, sounds like a Bluetooth speaker stuffed into a cart cupholder, and looks like a mismatched foursome of scratch players and total chaos.
The Death of Stuffy Golf (RIP… Kind Of)
You know the old-school golf energy. The marshal who looks like he’s auditioning for TSA. The sacred khakis. The club that would rather drain the pond than let women play on Saturdays.
It’s not dead, exactly — it’s just being politely ignored.
Enter: the bucket hats, basketball shoes, sleeve tattoos, and guys named Trevor who carry their 5-wood upside down. And guess what? They love the game just as much.
Maybe more.
Because this new generation? They’re not playing to impress the pro shop. They’re playing for the walk, the laughs, the sweet 6-iron on 14 that makes up for the quadruple bogey on 9. They’re playing for joy — not judgment.
Social Media, Swing Thoughts, and Sunday Leagues
TikTok taught more people how to swing a golf club in two years than Golf Digest did in two decades. Instagram turned your local muni into a photoshoot. And YouTube? It gave us creators who make us feel something — even if they shoot 82.
This wave of content isn’t just noise — it’s community. And for once, it’s not just built around winning. It’s built around playing.
We’ve got guys filming nine-hole matches at golden-hour munis. Girls teaching short game with zero condescension. Brands building clubs out of garages and selling out in five minutes. It’s punk rock golf. It’s boutique golf. It’s whatever you want to call it.
It’s real.
Golf is Drinking a Spicy Margarita
And yeah — there’s some chaos.
Rules are blurry. Etiquette’s loose. That guy with the speaker? He’s still playing Lil Baby on 17 when you’re trying to make a 5-footer for bogey.
But it’s better than silence and side-eyes.
This new era is about belonging. You can love Persimmon and still try that carbon-faced, neon-orange monstrosity from TikTok. You can wear a blade collar one day and a hoodie the next. You can suck at golf and still be obsessed with it.
You’re allowed in.
Let’s Keep It Weird
Tweet Tweet Golf was built for this moment. We’re not here to judge your backswing, fix your tempo, or shame you for topping it off the first tee. We’re here to celebrate the good stuff — the swing thoughts, the gear drops, the epic shots, the horrible ones, and everything in between.
This isn’t just a game anymore.
It’s a lifestyle. It’s a mood. It’s a movement.
And it’s only getting started.
So pour that spicy marg, load up that cart, and meet us on the first tee.
Let’s play.